This digital platform maintains steady engagement with the Anytime Fitness franchise’s brand and helps customers achieve healthy results. Goal setting, customized workouts, and a health feed are all available through the app.
The app offers fitness guidance and tools. The launch of the Anytime Fitness App shifted the franchise from a ‘workout space’ to a dynamic brand. Combined with massive support from regional offices, this is how the Anytime Fitness franchises have been able to reduce overhead.Īnytime has also been one of the leaders in engaging with customers outside of the gym. With every location equipped with security systems, there is no need for the gym to be staffed as constantly as competitors. and 9 p.m., with 11 members working out between 9pm and midnight, and five members that prefer the early morning between 1 a.m. On Average, most members exercise between 6 a.m. Chuck Runyon and Dave Mortensen-the men who founded Anytime-both believe that membership retention stems from convenience. This was integral to the founder’s philosophy. Advanced surveillance and security systems allow for members to workout literally whenever they want. Members receive key-card access with a panic button. All locations come equipped with aerobic and weight training equipment, changing areas, and showers. Hard to argue with figures like this when you can’t drive through a Midwest strip mall without seeing Anytime’s running-man purple logo.Īnytime Fitness is a 24 hour, seven days a week. The company’s revenue has arrived at $1 billion in sales revenue and claims to open a location every day with a member joining every 3 minutes.
But the Anytime Fitness franchise dominates the market surpassing all other franchises by the pervasiveness of locations alone. Gym franchises like Orangetheory, Snap Fitness, and Planet Fitness are all recognizable brands with cult-like followings. Any style of person with any varying styles of working out can find a gym franchise to their liking. The fitness industry is far from monopolized. What Makes Anytime Fitness so Competitive? The Anytime Fitness franchise, along with thousands of other thriving gym franchises have changed the landscape of the fitness industry. 38 franchise locations are retained by corporate. owned franchises, while 1,240 locations operate internationally. Yet the momentum has been felt the strongest in the one name that has been tattooed on over 800 gym employees and member’s biceps-Anytime Fitness Franchise.Īnytime Fitness franchise’s brand loyalty is so strong that employees and members alike have been known to tattoo the company logo on themselves. Those looking to get a sweat going have over 36,550 different clubs to choose from. In the past 12 years, there has been over a 37% growth rate in U.S. are participating in active health club membership. The fitness industry spiked in growth again beginning at the turn of the millennium. During the ‘Golden Era of Health,’ many Americans found new ways to exercise by joining health clubs. The fitness industry was first put on the scene by the baby boomers from the late 1960s through the early 1970s. Anytime Fitness Franchise Propels Industry
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